User research practises for INDIA
Aug 24, 2019
11:00 AM - 01:00 PM
ShareChat MTPL, Krishnanagar Apartments, 1st floor, Sona Tower, Hosur Rd, Industrial Area

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Please Note:

1. Early Bird Ticket price available until 11 pm on 22nd August. After that price will be 700 INR.

2. We have a special discount for students. Email a copy of your student id on to avail the same.

About the speaker:

Sohil Bansal, Design Head at ShareChat

    • He has previously worked as a Design Manager at Care24 (Healthcare startup for taking care of elderly & terminally ill people)
    • In 2016, he founded a Fashion brand. As as a founding member of team, he took care of design, manufacturing, technology & processes
    • He has also worked with a fin-tech startup. Being the only designer on the team, he focused on UI/UX, marketing campaigns & infographics 

    What will be discussed?

    • Field Trips: Planning, Travelling and Caution!!!
    • Ethnography or Personas: Culture derives personality
    • Data Myths: Everyone lies, even your users
    • Selling: Sale, Sale, Sale

    Case studies on:

    • What did travelling through 10 districts taught us about cultural differences in Kerala?
    • How did 3000 km road trip through Punjab, Haryana & Rajasthan cleared our myths about expectations of the audience?
    • An analogy for testing: Difference between a real & lab rat

    Key Learnings:

      • Is user research difficult and expensive?
      • How to do user research in India?
      • How to recruit users for user research in India?

    Who should attend?

    • Designers
    • QA Testers
    • Product Managers

    1. ​ShareChat MTPL,
      Krishnanagar Apartments, 1st floor, Sona Tower, Hosur Rd, Industrial Area,
      Bengaluru, Karnataka, India


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