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Understanding Consumer Behaviour: How it helps Designers...
Apr 25, 2020
06:00 PM - 08:00 PM (Asia/Kolkata)
Online, ZOOM CALL
Link will be shared,On your email

This event has ended. Please contact organizer for more details.

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Please Note:

If you're joining from Singapore, this meetup is from 8:30 pm to 10:30 pm SGT

If you're joining from India, this meetup is from 6 pm to 8 pm IST

  1. The meetup will happen on Zoom & can be viewed from anywhere (It will not be recorded for viewing post the session).
  2. You will receive the link to join the meetup on your registered email id 3 days prior to the session
  3. All you need is a good wifi connection and a fully charged laptop/mobile with the Zoom App installed.
  4. We'll be connecting the speaker & attendees with each other post the session as well
  5. In case you are unable to make a payment, please reach out to us on ayushi@hellomeets.com. We’ll share a PayPal link with you
  6. We also have a special discount for students. Email a copy of your student id on ayushi@hellomeets.com to avail it

Meetup Level: Beginner to Intermediate

Behavioural science is the hot buzz word today. Everyone knows they should use it, but few companies have actually instituted it as a practise.

 At this meetup, you'll get to learn how to put theories of behavioural science into practice.

About the speaker:

Preeti KS, Behavioural Science Lead at Grab Singapore

  • She has set up the behavioural practice at Grab from scratch, helping product and design teams understand customer behaviour and build better products.
  • Preeti has been a part of various consumer facing product features, such as fare alert, fare communication, driver app, subscriptions.
  • Prior to this, she co-founded and set up a company within the Mahindra Group

About Grab:

  • Grab is the biggest tech startup in South East Asia & a leading player in Transport, Payments and Food Delivery services

What you'll learn at this meetup?

  • Understanding how humans behave & why they do what they do
  • Creating frameworks to explain human psychology better to your team
  • Building products & marketing them based on real behaviours

How Grab used behavioural science to:

  • design a product that changed user perception about surge pricing
  • understand driver behaviour & design to help them take informed decisions

Who should attend?

  • Product Managers
  • Product Designers
  • Marketing professionals

  1. ​Online,
    ZOOM CALL,
    Link will be shared, Please make sure you enter the correct email id, On your email


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Organiser : Hello Meets

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Understanding Consumer Behaviour: How it helps Designers, Product Managers & Marketers

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