Marketing Masterclass with Xiaomi & Go-Jek

Feb 16, 2019
11:00 AM - 01:00 PM
Headout, Tourlandish Online Ventures Pvt. Ltd., Forum Mall Parking Venkateshwara Layout,Suddagunte Palya
Bengaluru,India View map →

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Early Bird Ticket Price valid until 11 pm on 14th February.
After that price will be Rs 699

About the speakers:

Sumanth Raj Urs, Marketing Head at Go-Jek

  • He picked up marketing with a passive experience of 4+ years and then worked in a digital marketing agency where he was managing brands across South East Asia. 
  • From there, he moved on to Go-Jek where he became a  full stack marketing person taking care of digital, offline, events (conferences & meetups)
  • Currently he leads branding and marketing for GO-JEK Tech

Ruturaj Bargal, Marketing Manager at Poco - Xiomi India

  • At Xiaomi, he joined as marketing manager for their flagship retail channel Mi Home, Xiaomi's offline market share has grown 20X in past 1 year and Mi Home has been one of the major contributor for same. 
  • His contribution was to lay down the complete Go to Market strategy for the new market entries, new product launches and adapt the existing global assets and properties establishing them for Mi Home stores in India. 
  • Currently, he handles product marketing and marketing planning for a new sub brand by Xiaomi, POCO. 
  • POCO is a high-end performance device packed with the most incredible hardware available in the market at absolutely shocking prices. 
  • India being the epicentre for the brand and largest market, most of the campaigns/ communication plan designed by him and his team gets reflected in 80+ countries across Europe and Asia-Pacific

What will be discussed?

  • Mapping the customer’s purchase journey
  • The playbook of promoting a new product 
  • How to build a marketing plan for a brand new product?
  • What does a marketer need to do to build strong word-of-mouth?
  • How to implement an influencer marketing module for your brand?
  • How to create a cycle of user generated content and benefit from it?
  • How to make a media plan and measure its success? 
  • The process of improvising a marketing plan on the fly
  • 10 things that every marketer learns the hard way 
  • What startup marketers can learn from top brands?

Case studies & Examples on:

  • How Go-Jek is using a mix of digital, offline & events in their marketing strategy?
  • How Mi Home majorly contributed to Xiaomi’s 20X offline market share growth in the last 1 year?
  • How Poco became the most talked about smartphone in 80 countries?
  • How Go-Jek engineered marketing to become the most sought after org for developers?
  • Lessons from Fyre Festival a failed luxury music festival to promote Fyre’s music talent app

Who should attend?

  • Entrepreneurs 
  • Marketers 
  • Senior Startup Team Members
  • Aspiring entrepreneurs 
  • Management and Marketing Students 


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Marketing Masterclass with Xiaomi & Go-Jek

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