https://cdn.explara.com/public/v_10.0/internal-flow/img/event-landing/default_header_img.png
How to get 200k Instagram followers, 35% repeat customer...
Jul 14, 2019
11:00 AM - 03:00 PM
Headout, (Find in Google Maps as Tourlandish Online Ventures Pvt. Ltd), 2nd Floor, Sona Towers, Tavarekere Signal, Hosur Main Road, Koramangala
Bengaluru,India

This event has ended. Please contact organizer for more details.

Report Issues

Please Note:

1. Early Bird Ticket price available until 11 pm on 12th July. After that price will be 700 INR

2. We have a special discount for students. Email a copy of your student id on ayushi@hellomeets.com to avail the same

About the Speaker:

Somanna Muthanna, AVP Marketing at StayAbode

He has previously worked as Head of Marketing at Chumbak

  • He built out the brand over 5 years with a special emphasis on driving a social media first approach to marketing by building a community of 10mn+ followers across channels 
  • Drove retention across sales channels with an industry leading 35% repeat across offline and online
  • Built a strong design and brand identity for retail presence across the country with over 40 kiosks in Phase 1 of Chumbak's growth and followed that up with 30+ Large Format stores across India

At StayAbode he has: 

  • Laid the foundation for a lifestyle driven mood board for social media which is a huge differentiator in the co-living space today.
  • Co-created the customer journey life cycle across all stages of a resident's lifetime
  • Designed the template for property selection and property design guidelines bible for the brand

What will be discussed?

The Journey to 200k organic followers on Instagram 

  • Building a good team for great Instagram 
  • How to define your story and mood? 
  • What you should never do?
  • Somanna’s top 3 lessons from his Instagram experiments

How to build and retain 35% of your consumers and still not be happy?

  • How to set yourself a target and know it's doable?
  • What are the tools at your disposal? And why that doesn't matter.
  • Where to find your best data points for driving a great retention strategy in the offline world?
  • Repeat vs referrals - Knowing your business & its needs

How a sticky brand & consumer journey can only begin with great design?

  • How to find what your brand needs to grow?
  • Really getting to the core of your consumer and the vision of your business and getting both to shake hands
  • The Chumbak Fashion Story
  • The StayAbode Content Story

Case studies on:

  • The journey to 200k followers on Instagram
  • Using loyalty and store analytics to drive 35% repeat rates
  • StayAbode’s experience with building a referral & rewards program

Key Takeaways:

  • Building a strategy to grow an organic following on Instagram
  • How to build great teams to do great work
  • Great marketing will only happen if you rope in every other department in the company, especially Tech and Finance 
  • Why marketing cannot only focus on marketing to build a great brand?

Who should attend?

Anyone who is 

  • building a brand, 
  • wanting to become a marketer, 
  • loves social media, 
  • wants to fall in love with social media, 
  • doesn't understand the point of building a brand if you have a good product,
  • is just curious about why brands do what they do in the name of marketing

  1. ​Headout, (Find in Google Maps as Tourlandish Online Ventures Pvt. Ltd),
    2nd Floor, Sona Towers, Tavarekere Signal, Hosur Main Road, Koramangala,
    Bengaluru, Karnataka, India


Reviews

Organiser : Hello Meets

Helping like-minded people meet is powered by Explara. Explara uses cookies to enhance your experience. By using our site, you agree to our privacy policy.

How to get 200k Instagram followers, 35% repeat customers & build a sticky brand

Ask Organiser

Report spam or issues