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How to use data and understand your customers to build products at scale

May 25, 2019
11:00 AM - 01:00 PM
91springboard Yerwada, Pune, Off,Airport Road Shastrinagar,Yerawada
Pune,India
₹ 600

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  • Please Note:

1. Early Bird Ticket price available until 11 pm on 23rd May. After that price will be Rs 600

2. We have a special discount for students. Email a copy of your student id on ayushi@hellomeets.com to avail the same

About the Speaker:

Peeyush Goyal, Product Manager at Helpshift

  • Responsible for defining a system to identify and manage the 150M+ end-users served by Helpshift’s customers
  • Responsible for strategic features such as web chat re-engagement: to help brands continue solving an end-user’s problem even if they leave webchat
  • Currently working on a feature to provide brands with an easy, efficient & scalable way to communicate with users in a language they understand; in addition to working on a couple of PoCs.
  • Previously a UX Researcher turned Product Manager at Leadgenius (YCombinator‘11)
  • Contributions: As the only Product Manager, built the entire product from the ground-up: ranging from internal tools such as Overdrive(a data-entry product) to customer-facing products such as the ICP Builder, Salesforce Integration and Segments

What will be discussed?

  • Using data to understand “what” customers are doing
  • Using need-finding methodologies to understand the “why” behind the “what”
  • Building the right product; vs building the product right
  • Defining success & instrumenting the right measures to inform future decision making

Case Study on:

Web Chat 2.0: Behind the scenes of creating fully Asynchronous Web Messaging capabilities

Key Takeaways:

  • Best practices for gathering Quantitative and Qualitative data
  • Tips on how to frame succinct problem statements; explore concepts & select the right one
  • Common mistakes to be mindful of when building complex products
  • Handling edge-cases when building products at scale

Who should attend?

  • Product Managers & UX Researchers (with a few years of experience)
  • Startup Founders & Aspiring Entrepreneurs

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