How to Measure the success of your Paid Marketing campaigns

Apr 27, 2019
11:00 AM - 01:00 PM
Pickyourtrail (Base), No.36, Sudhama Commercial Building, Third floor, Vijayaraghava Road, T Nagar

This event has ended. Please contact organizer for more details.

Report Issues

Please Note: 

  1. Early Bird Ticket price available until 11 pm on 25th April. After that price will be Rs 600 
  2. We have a special discount for students. Email a copy of your student id on to avail the same
  3. An Intermediate level workshop

About the Speaker:

Nallasivan V

Digital Marketing Lead, Freshworks (2016- Present):

  • Performance marketing expert driving leads for SMB products in Freshworks

Previously: Account Strategist, Google India (2013- 2016):

  • Handled account management for Google India and US clients in various sectors like Jobs Industry, Print Media, Food Delivery, People Search Industry, Social networks, App based companies and e-commerce industry
  • He also consulted clients on Google Advertising Solutions 

What will be discussed?

Case studies around:

  • Qualifying leads - product and market fit
  • Driving efficiency through feedback: Use the quality information of leads to refine your campaigns
  • Digital proxies to measure Brand interest created by a TV campaign-Food Delivery Startup TV on-off campaign
  • Digital proxies to measure Brand interest created by an offline campaign-Saastartup's offline campaign
  • Using sales lead scoring to increase RoI-SaaLead Scoring
  • Smart goals, Impression tracking, Path to conversion-Analytics hacks to improve measurement

Who should attend?

  • Performance/Brand Marketers in Tech B2B industry 


Organiser : Hello Meets

Helping like-minded people meet is powered by Explara. Explara uses cookies to enhance your experience. By using our site, you agree to our privacy policy.

How to Measure the success of your Paid Marketing campaigns

Ask Organiser

Report spam or issues