How to get your B2B Video Marketing Right
Mar 28, 2020
10:30 AM - 01:00 PM
ONLINE, Zoom Call
NOTE: This is in response to the coronavirus outbreak,Link will be shared on email

This event has ended. Please contact organizer for more details.

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Please note:

  1. Responding to coronavirus outbreak, we’re taking our meetups online.
  2. This meetup will happen on Zoom & can be viewed from anywhere (It will not be recorded for viewing post the session).
  3. You will receive the link to join the meetup on your registered email id by 23rd March.
  4. All you need is a good wifi connection and a fully charged laptop/mobile with the Zoom App installed.
  5. 10:30 am to 11 am will be networking session. Learn, share your work problems and know how others tackle them. You may even end up working together
  6. We'll be connecting the speaker & attendees with each other post the session as well
  7. The speaker session will begin at 11 am
  8. This is a Beginners to Intermediate level meetup
  9. We have a special discount for students. Email a copy of your student id on to avail it
  10. If you're not from India and want to attend the meetup, email us on and we'll share a PayPal link with you

About the Speaker:

Vijaykrishna Ravichandran, Head, Videos & New Media at Chargebee

  • Previously, he headed conversion marketing at Zoho Desk and was responsible for putting in place a self-serve evaluation guide for trial customers
  • He currently heads video marketing, new media & product adoption initiatives at Chargebee
  • What started as creating simple on-demand webinar videos and product walkthrough videos at Zoho Desk has snowballed into a full-fledged video strategy at Chargebee. More than a year down the line, these videos have collectively amassed more than 55k views on YouTube, all of them organically, for a B2B audience

About Chargebee:

  • Chargebee is a subscription management & recurring billing solution that helps SaaS and other subscription businesses streamline their revenue operations
  • Some of Chargebee’s customers include Freshworks, Calendly, Animalz, Zenchef, Livestorm and Doodle
  • Chargebee has raised USD 38.2 million in funding till date, processed more than USD 2 billion worth TPV, and has served customers across 53 countries since its inception in 2011.

What will be discussed?

Along with examples from Chargebee, the speaker will discuss:

  • How to come up with good B2B video content ideas
  • How to make product demo videos that sell
  • Videos as a tool to improve product awareness & adoption
  • Amplifying the reach of your videos
  • Scaling your video marketing

Who should attend?

  • Product Marketing Managers
  • Product Marketing Associates
  • Video Marketers
  • User Education teams
  • SaaS startup founders

Why should you attend?

Video marketing is a grey area that marketers still shy away from dabbling in completely. Possibly due to: 

  • the cost of production
  • the time you need to invest
  • lack of awareness of what works and what doesn’t 
  • a perception that it requires a unique skills sets 

This session will throw light on these aspects and walk the audience on using visual storytelling to amplify their brand.

  1. ​ONLINE,
    Zoom Call,
    NOTE: This is in response to the coronavirus outbreak, Please make sure you enter the correct email id, Link will be shared on email


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How to get your B2B Video Marketing Right

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