Building an ICP first marketing strategy- Lessons from C...
Feb 15, 2020
10:30 AM - 01:00 PM (Asia/Kolkata)
CaratLane Design Studio, #2,Rutland Gate 5th Street Thousand Lights West,Nungambakkam

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Please note:

  1. 10:30 am to 11 am will be networking session. Get to know each other, learn, share your work problems and know how others tackle them. You may even end up working together.
  2. The speaker session will begin at 11 am.
  3. This is an Intermediate to Advanced level meet-up
  4. Early Bird tickets are available until 11 pm on 13th February. After that price will be Rs 600
  5. We have a special discount for students. Email a copy of your student id on to avail it

About the speaker:

Shri Mithran, Demand Marketing at Chargebee

  • He currently leads the demand generation team with a focus on - Demand Marketing, Operations, and Funnel Conversions and is responsible for running cross-channel marketing campaigns (Organic, Performance Marketing, Social etc) and to drive efficient growth in Leads and Pipeline
  • He has also developed and executed the Mid-Market and ABM strategy from ground-up
  • Previously, Shri Mithran worked at MindTickle and handled Inbound and Content marketing to drive awareness and establish thought leadership in the Sales Enablement space

About Chargebee:

  • Chargebee is a fast-growing SaaS company that enables other SaaS companies to maximize revenue potential by streamlining their Subscription Revenue Operations

You will learn:

1. How to identify your Ideal Customer Prospects (ICP) which will lead to more sales & growth for you

a. How Chargebee marketing evolved to target their ICP ($5-$25M SaaS Companies) 

b. How Chargebee doubled funnel conversions for their ICP prospects

2. Setting up an Account Based Marketing Strategy: What worked & didn’t work for Chargebee

a. How Chargebee scaled their ABM strategy from 1:1 to 1 to many

3. How to build an integrated marketing tech stack to maximize efficiency and effectiveness

a. Building a MarTech stack to convert a Visitor to Opportunity in a few hours 

4. Leveraging Intent-Data to boost conversions and sales

a. How Chargebee uses Intent Data

5. Demand Marketing- beyond lead generation campaigns

a. How Chargebee optimised for the entire funnel and not leads

Who should attend?

  • B2B SaaS marketers - Marketing managers, Digital marketers, SEO/SEM experts
  • Marketers curious about sophisticated MarTech workflows
  • Marketers interested in moving from ‘Lead-Gen’ strategy to a ‘Pipeline-Marketing’ strategy 

  1. ​CaratLane Design Studio,
    #2,Rutland Gate 5th Street Thousand Lights West,Nungambakkam,
    Chennai, Tamil Nadu, India


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Building an ICP first marketing strategy- Lessons from Chargebee

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